Our story
What make us start this journey?
Most of us are familiar with the term free radicals and environmental dangers like second-hand cigarette smoke have been well documented. While many of us would rather go thirsty than take a sip of common tap water, few are aware of the number of toxins we slather into our skin everyday in the name of beauty. The amount of contaminants found in a human's system are referred to as a person's body burden. People are exposed to toxins through air, water, food, and what is absorbed by our skin? Once chemicals are in the blood, they accumulate in target organs or are metabolized through the system over a period of years. One way to reduce our exposure to chemicals is to use natural products.
Founded in 1997, we grew from humble beginnings and was originally based in founder’s family home, to this day, bynature and myth unique collections encompass bath and body care as well as hair care. For more than 25 years, we have seen the value that lies within the natural plants and flowers that surround us.
We are the first company in Thailand who concern about the significant effects of chemical ingredients to customers’ body that we only produce either natural or plant-based products. And is today we produce finished line of natural and plant-based products that go into health stores and consumers nationwide.
Why choose us?
1. 99% Plant or Natural Ingredients
We use nature-sourced ingredients from trusted plants and herbs — gentle, effective, and safe for everyday care.
2. Safe for Sensitive Skin
Our formulas are hypoallergenic, non-irritating, and free from common toxins — perfect for even the most delicate skin and scalp.
3. Toxin-Free & Clean Personal care
No parabens, sulfates, silicones, or synthetic dyes. Just clean, safe care powered by nature.
4. Eco-Conscious Inside & Out
We care about what goes into our formulas — and what goes back to the planet. Our packaging is minimal and recyclable.
5. Rooted in Thai Wisdom, Backed by Science
Inspired by Thai herbs and refined with modern science — every product combines nature’s healing with gentle innovation.
